A recent article in The New Yorker, “Chabad Headquarters or Henry VIII Residence?“ explored the unique design challenge faced by Chabad emissaries as they expand globally. As opposed to simply duplicating 770 Eastern Parkway around the world, it turns out that tailoring the design to local context is the norm.
The importance of context is illustrated by the 770s as they meld rich heritage with the local communities served. Their balancing act serves as a compelling example of how design can be both rooted in tradition and responsive to contemporary needs. This approach not only helps the design fit in visually, but also allows it to resonate more deeply with the people who live there.
Eli Meltzer, who designed the 770 in El Paso, Texas, was honored to be featured in this article.
Read the article here
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